Kohl's & Opendoor Meme Stock Surge: Trends Driving Retail Investor Action

Key Takeaways

Kohl’s stock surged 38% in a single day, peaking at 105% intraday, triggering a NYSE trading halt.

Opendoor skyrocketed 300% over six sessions before a 10% correction .

Both stocks share critical weaknesses: Kohl’s faces declining sales and CEO turmoil, while Opendoor has never turned an annual profit .

49% of Kohl’s available shares are shorted, fueling a potential short squeeze as retail traders swarm.

Analysts label this a “mini-bubble,” warning it signals excessive market froth .

The Halts and the Howling

The New York Stock Exchange froze Kohl’s stock at 9:42 AM. Shares had just doubled, $21.39 from $10.70, on zero news. Zero earnings. Zero hope. Trading desks blinked. Floor veterans coughed into stale coffee. Kohl’s hadn’t touched $20 since August 2024 . By close, it settled at $14.34. A 37% gain. Enough to incinerate $260 million from short sellers in hours . Volume hit 184 million shares. Twenty-five times the norm .

Kohl’s Rotting Core

Kohl’s bleeds. First-quarter sales dropped 4.1%. It posted a $15 million loss . Shoppers flee. Inflation hammers its middle-income base. Walmart and Amazon gut its apparel sales . Leadership? A joke. CEO Ashley Buchanan got fired in May, 106 days in, over a vendor conflict. The third CEO in three years . The turnaround plan? More Sephora shops. Fewer overall products .

Table: Kohl’s Financial Freefall

Financial Performance Overview table showing periods Q1 2025, Q4 2024, and 2025 Guide. Highlights include a 4.1% same-store sales decline in Q1 2025 and net sales of $3 billion, with stock performance at -24% post-earnings. In Q4 2024, a 6.7% decline and $5.2 billion net sales are noted, with a 69% July stock surge. The 2025 Guide forecasts a 4%-6% decline and -33% YTD stock pre-surge."

The Reddit Rabble Rises Again

r/WallStreetBets threads multiplied Tuesday. “$KSS to $30.” “Squeeze the shorts.” Chatter peaked. Stocktwits crowned Kohl’s its top trending ticker . Options volume exploded, 360,000 contracts. Twelve times average. Most were $17.50 calls betting on Friday gains . This wasn’t investment. It was a digital mob. A casino with tickers. Victor Ricciardi, behavioral finance prof, calls it “herd DNA.” People chase momentum. They crave the pack .

The Short Squeeze Anatomy

Kohl’s short interest hit 49.3%. Nearly half its available shares, bet against . When retail piled in, shorts panicked. Forced buying erupted. Covering positions meant bidding higher. Fuel on fire. S3 Partners tracked 7.3 million shares covered since mid-May as Kohl’s crept up 11% . Tuesday was a massacre. Ihor Dusaniwsky of S3 Partners named it: “Battleground Stocks.” A war zone. Sentiment against strategy .

Opendoor’s Paper Castle

Hedge fund manager Eric Jackson lit the fuse. July 14: “If $OPEN hits $12B revenue… stock price $82. 100x from here.” His firm, EMJ Capital, bought in . Madness followed. Opendoor rocketed 120% Monday. Volume hit 1.9 billion shares. Then crashed 10% Tuesday . Reality? Opendoor never turned a yearly profit. Analysts see losses through 2026 . Housing market? Frozen. High rates. Low supply .

Table: Meme Stock Mechanics

Comparison table of Kohl's (KSS) and Opendoor (OPEN) showing metrics like short float, July surge, peak intraday jump, and key trigger events.

Ghosts of Meme Stocks Past

GameStop. AMC. Bed Bath & Beyond, dead now. The 2021 playbook repeats. Lockdown savings. Stimulus cash. Zero rates . Today? Stocks at all-time highs. Bargains scarce. So the desperate hunt buried tickers. Kohl’s traded 69% below its 2020 peak. Opendoor, 92% down from its 2021 high . Adam Crisafulli of Vital Knowledge sees “giant red flags.” Froth this thick? Never good .

The Pros Spit Truth

“Froth this extreme is never a good sign,” Crisafulli wrote Tuesday. Corporate profits? Solid. But Kohl’s and Opendoor spikes? Canaries . Ricciardi parallels the 1990s internet bubble. Same herd mentality. Same gambling itch. Message boards replaced AOL chat rooms. Nothing else changed . Kim Forrest of Bokeh Capital put it bluntly: “Kohl’s has a lot of issues. This crazy group move up? Hope to make money” .

The Human Wreckage

Meme stocks break fast. GameStop hit $120 in 2021. Now? $24. BlackBerry spiked to $30. Crashed to $4 . Kohl’s bagholders bought at $21.39 Tuesday morning. By close? 33% loss. Opendoor’s Monday buyers? 10% gone overnight . Behind the tickers? Kohl’s 1,100 stores. 100,000 employees. Sales sinking. Tariffs biting . This isn’t a game. It’s entropy.

Frequently Asked Questions

What defines a meme stock?
A stock hyped on social media, Reddit, Stocktwits, driving retail buying. Fundamentals ignored. Short interest high. Price volatility extreme. See GameStop (2021), Kohl’s, Opendoor (2025) .

Why did Kohl’s stock surge?
Retail traders targeted its 49% short interest. Volume hit 184 million shares, 25x normal, forcing shorts to cover. A self-fulfilling surge .

Is Opendoor profitable?
No. It has never posted an annual profit. Analysts project losses through 2026. Its surge relied on revenue multiples from its 2021 peak .

What risks do meme stocks carry?
Violent reversals. Kohl’s fell 33% from its intraday high Tuesday. Opendoor dropped 10% in one session. Long-term? GameStop fell 80% from its 2021 peak .

Could this signal a market top?
Adam Crisafulli thinks so. “Giant red flags,” he wrote. Extreme froth often precedes broader pullbacks .

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