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  Key Takeaways Sydney Sweeney’s American Eagle campaign sparked intense backlash for its sexualized tone while promoting domestic violence awareness, with critics calling it “tone-deaf” . Fans praised the ads for rejecting “woke advertising,” celebrating the return of playful, body-confident marketing they felt was missing . American Eagle’s stock surged 10-22% following the campaign’s launch, fueled by social media buzz and short squeezes, positioning it as a new “meme stock” . The brand shifted strategy by featuring Sweeney as its solo campaign star, a first, calling her their “biggest get ever” to reconnect with Gen Z and compete with fast fashion . Despite controversy, the campaign’s charitable angle donated 100% of “The Sydney Jean” proceeds ($89.95/pair) to Crisis Text Line, a mental health support service for abuse survivors . The Mechanics of Sydney Sweeney’s American Eagle Campaign American Eagle took a massive gamble by centering its entire fall 2025 strategy on one face...

  Key Takeaways 💰  $550 billion pledge : Japan commits to massive U.S. investment directed by Trump, but details remain vague and non-binding . ⚠️  Uncertain terms : No formal written agreement exists; Japanese officials contradict U.S. claims on profit splits and enforcement . ⏳  Repackaged deals? : Funds may relabel existing projects (e.g., TSMC’s Arizona plants) rather than fuel new ventures . ⚖️  Tariff leverage : Japan secured 15% auto tariffs (down from 25%) by offering the investment, a model for South Korea/EU talks . 📉  Expert skepticism : Economists call the pledge “vaporware,” citing Japan’s weak incentive to invest amid high U.S. costs and legal risks to tariffs . The $550 Billion Headline: What Trump Announced President Trump called it “the largest deal ever made” when he announced Japan’s pledge to invest $550 billion into U.S. industries at his personal direction. Standing in the Oval Office, he framed it as a total win, Japan’s cash would ...