Aldi’s Cultlike Shopper Devotion: How Passionate Fans Fuel Rapid US Growth | Discount Grocer Expansion & Organic Affordable Groceries 2025
Aldi’s Cultlike Shopper Devotion: How Passionate Fans Fuel Rapid US Growth | Discount Grocer Expansion & Organic Affordable Groceries 2025 Key Takeaways Aldi’s opening 225+ new stores in 2025 alone, aiming for 800 total by 2028 through a $9 billion investment Shoppers spend 70% more at Aldi now than in 2020, proving their cult following isn’t just hype Their "Aldi Finds" program creates weekly shopping urgency, like a treasure hunt for affordable luxuries Zero loyalty cards for years actually built stronger trust than points systems at competitors Plastic-free produce trials and food waste cuts show eco-efforts without using boring buzzwords Aldi’s Breakneck Expansion Pace (And Why It’s Working) Right now Aldi’s got over 2,400 stores across America, but they’re not slowing down, not even a little bit. They’re plowing $9 billion into opening 225 new locations just this year , with plans to hit 3,200 stores by 2028. I’ve watched retail for 15 years, and this kind of grow...