McDonald's CEO Chris Kempczinski Warns of Two-Tiered Economy as Lower-Income Consumers Skip Meals, Forcing Fast-Food Giant to Launch Value Meals
McDonald's CEO Chris Kempczinski Warns of Two-Tiered Economy as Lower-Income Consumers Skip Meals, Forcing Fast-Food Giant to Launch Value Meals Key Takeaways McDonald's CEO Chris Kempczinski describes a two-tier economic reality where upper-income households ($100k+) are thriving while lower-income consumers are struggling significantly . The fast-food giant reports double-digit traffic declines among lower-income customers, with many skipping breakfast entirely or choosing to eat at home to save money . McDonald's response includes launching eight new Extra Value Meals priced at 15% less than buying items separately, plus limited-time $5 breakfast and $8 dinner bundles . This economic split isn't isolated to McDonald's - other chains like Chipotle and Kohl's are reporting similar patterns of consumer behavior based on income levels . The richest 10% of Americans (earning $250k+) now account for half of all consumer spending ...